Mobile AR's Big 5 must make development scalable

GUEST: A year ago, VR was all the rage; now it is AR, in particular, mobile AR. The Big 5 Tech companies (Amazon, Apple, Facebook, Google, Microsoft) — plus AR app pioneer Snap — are all putting their considerable weight behind developing consumer AR applications, hardware devices, and developer toolkits. For example, Amazon's Amazon AR View feature inside its main iOS […]